Introduction to SEO and it's importance

Search engines are answer machines.

The majority of online traffic is driven by search engines

There are many types of SEO other than Google which many are not aware of

93% of online experiences start with a search.

 

What is SEO/ Search engine optimization

Search engine optimization, or SEO, is a method of improving your site’s rankings in search engine results by increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid search engine results. Non - paid search engine results are also called as organic search engine results

Most important seo tips for higher rankings

1. Think a lot 

People spend 5 hours a day on their phones searching for some or the other thing ,You can add the best thought so people will see what you got in you

 2. Use appropriate keywords in appropriate places 

Keywords are the first thing that will be noticed in your article. The way you use the keyword defines the quality of your article

3 .Keep users longer on your site

Your articles should be longer than thousand words. Only then it will be considered a good one

4. Use backlinks for more exposure

Backlinks are the links which revert to another important article related to the present article. By that people also get extra knowledge

5. Add attractive pictures

Images are the soul of an article. People always fancy looks. People tend to visit the sites with more beautiful pictures

6. Use sub headings

There should always be subheadings so that draws a lot of attention and interest

So, these are the ways you can increase the traffic on your site using SEO.

Where can you monitor SEO

There are three important ways you can monitor your SEO

1. Set up Google analytics

Google analytics is free of cost and lets you know your website traffic. It gives each and every detail about the traffic on your website

2. Set up Google search console

Google search console is also a free tool which tells you how Google displays your article. This is how people are able to read your articles

3. Using bing webmaster tools

It is usually used in other countries more than India. This tool gives us the most important details, even more than Google analytics and Google search console.

Why SEO is important

Good SEO practices improve the user experience and usability of a website or a blog.

Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

SEO is good for the social promotion of your website.

SEO is important for the smooth running of a big website.

SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.

Conclusion

I hope this gave you a little bit of information about SEO. 

The bottom line is search engines need valuable websites to display in their organic search results so they can earn money from paid searches. 

If you build and optimize your site with your visitors in mind, you can't go wrong. 

More often than not, what's good for your website visitors is also good for the search engines.